Logos

I recently became aware of the "Logos Quiz Game" for Apple devices. After a little research I found out that I am not the only one that finds the whole idea of the game kind of strange. For any of you that do not know, the basic idea of the game is to try to correctly identify as many different brands logos as you can. The thing that surprises most, is how fun this simple activity can be. It is very interesting and almost addicting to see how many different logos you are able to remember.

As Anthony Wing Kosner of Forbes writes in an article, linked here, in this day and age people are surrounded by advertisements nearly everywhere they go. He also goes on to mention the potential that this App could have for helping businesses improve their advertising. If peoples results could be saved and analyzed, then companies might be able use them in order to improve their logo in order to make it more recognizable.
One other interesting things that I learned about the App was that the creator, Javier Perez Estarriaga, originally was creating the app for self enjoyment and a challenge. It pushes you to try to recognize the smallest letter or fragment. But we see these logos so frequently that they are almost burned into our brain, so now most people can recognize most logos almost subconsciously.